Hi I’m Julie,
A senior UI/UX Designer with a background in graphic design and art direction.

With over 15 years of international experience, I create designs that resonate at every touchpoint. International collaboration is at the core of my practice. Geneva, Asia, France — each context has shaped my eye and the way I work.

I craft visual identities that embody the distinct character of each brand: rigorous typographic foundations, clear hierarchy, graphic systems built to last.

Every project I take on balances desirability and function, visual singularity and ease of navigation.

For me, graphic design is first and foremost an act of positioning. Every formal decision says something about a brand: what it is, what it promises, who it speaks to.

This site offers a glimpse into my approach. I invite you to explore my work and discover how I help brands and companies build digital presences that are distinctive and built to last